PROBLEM
SPOTIFY VIBES
ART DIRECTION
UX/UI
INSIGHT
CONTEXT
CONCEPT
"Spotify Vibes" is a feature within the app that allows for easy and meaningful content sharing, transforming individual listening into a collaborative and social experience.
Users can share audiovisual stories—linked with a chosen track that encapsulates the emotion or atmosphere of their experience. Integrated into the app's interface, the dedicated 'Vibe' tab curates a dynamic feed of recommendations, drawing from the collective mood and musical tastes of those the user follows.
'Spotify Vibes' not only promotes the discovery of new music but also deepens social interaction, allowing users to feel the pulse of their community's musical heartbeat.
Spotify operates in a global context, with users in 92 countries engaging with over 60 million tracks. The platform is a space for diverse audio cultures, reflecting a variety of listening modes and personal experiences. Spotify’s challenge is to integrate these individual musical journeys into a shared, global narrative that fosters a sense of community and inclusivity.
Spotify users cultivate personal playlists and music tastes, contributing to their public identity and discovery of others' tastes. However, Spotify seeks to elevate this personal listening experience to a social one, enhancing connectivity and sharing among users, friends, and artists.
Users not only enjoy curating their music but also take pride in their selection, using it as a form of social currency and expression of identity. While they seek new discoveries, they also aim to share and connect over these personal audio selections.
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Spotify Profiles is currently underutilized, lacking prominence and clarity in showcasing its social features. As it stands, this segment of the app remains somewhat isolated, with many users unaware that they can share their favorite tracks with peers or follow others’ playlists. To enhance user engagement, integrating more vibrant colors to indicate when users are active and have updated their "vibe" could significantly increase interaction with profiles. This would not only make the social aspects of Spotify more intuitive but also encourage a more connected and dynamic user experience.
Spotify Profiles now allow users to share their memories through a dynamic 10-second boomerang clip set to their chosen track. Introducing Spotify Vibes, an ephemeral feature where shared content remains viewable to followers for only 24 hours. This addition encourages a continuous flow of daily updates, keeping the community engaged and connected through fresh, musical snapshots.
